Haywood is the subject matter expert of AMA's Design Thinking course.
Here he previews the 10-step process. 

Presented at the ATD 2018 International Conference and Exposition:  
Bridging the Gap: Beyond Sexual Harassment Prevention Policies to Organizational Culture Changes

Based on research with over 2,000 professionals across 20 industries: 
Striving for Excellence, Mastering the Skills that Drive Performance

Featured in AMA Quarterly, Summer 2018, Emerging Skills for Developing an Innovative, Agile Culture:  
Making Creativity & Innovation More Than a Slogan

As seen in AMA Playbook, February 2019:  
To Achieve Organizational Agility, Move Past ‘Command and Control’

Featured in the AMA Quarterly, Summer 2018, Emerging Skills for Developing an Innovative, Agile Culture:  
Making Creativity & Innovation More Than a Slogan

AMA Answers: What is Analysis, Anyway?

AMA Answers: Are All Assumptions Bad?

AMA Playbook: Don’t Let These Obstacles Prevent Creativity and Innovation at Work

AMA Playbook: To Achieve Organizational Agility, Move Past ‘Command and Control’